Lubbock, the choice is yours. Choose clean electricity.
Hi, we’re Green Mountain Energy, a renewable energy retailer in Texas providing 100% clean wind and solar plans. Lubbock will soon become a part of the deregulated electricity market in Texas, which means you’ll soon have the freedom to choose your retail electricity provider. We understand that navigating electricity choice in a competitive market is new to you, so we’re here to help you understand what it means and how that choice can help you reduce your carbon footprint and live greener.
Here’s what you need to know about electricity deregulation.
What is deregulation? Deregulated electricity markets let consumers choose their retail electricity provider, which drives competition in the electricity market. In short, deregulation gives consumers the power to choose the plan, energy charge and a retail electricity provider that aligns with their beliefs and values.
What’s the difference between regulated and deregulated markets? In a deregulated market, you can choose your retail electricity provider (REP) and plan. For a while, Lubbock Power & Light has been the only choice you’ve had. Your billing and power delivery were all handled by them. Soon, you’ll be able to choose an electricity provider and plan that works for you. And Lubbock Power & Light will serve as your city or municipal utility, which means they’ll continue to transmit and deliver power to you as well as maintain your poles, wires and meters.
What does deregulation mean to me? As a customer, it means that you’re not locked into one electricity company. You have consumer choice on your side and can look for a provider that fits your lifestyle and needs best — ranging from plan options and features to customer service. Plus, you can decide whether the electricity you’re powering your home or business with is clean or dirty. By understanding the power that comes with consumer choice, you can take action for the planet in helping to change the way electricity is made.
Did you know that choosing clean electricity is more impactful than recycling?
In fact, switching to a clean electricity plan is one of the most impactful things you can do for the planet. While anything you do to reduce your carbon footprint will help — like replacing incandescent bulbs with energy-efficient LEDs, recycling or even washing clothes in cold water — powering your home with 100% clean energy is still one of the best ways to cut down on your home’s greenhouse gas emissions and reduce your carbon footprint. The only thing you have to do is make the clean switch.
Join us to help create a brighter future.

Make a positive impact.

Green your footprint.
Shrink your carbon footprint with energy that reduces greenhouse gas emissions.

Support a cleaner grid.
Why choose Green Mountain Energy?
Since the beginning, it’s been our mission to use the power of consumer choice to change the way electricity is made. Today, we’re lighting the future with hope for a cleaner planet by offering a variety of renewable electricity plans and services. As the longest-serving renewable energy retailer in the country, we provide 100% renewable wind and solar energy plans to help you power your Lubbock home or business with inexhaustible sources like the wind or sun. At Green Mountain Energy, we believe that we all have the power to make a positive impact on the planet. When you choose a renewable electricity plan from us, you’re joining a growing group of consumers who want to lower their carbon footprints and help build a cleaner, greener future.
In addition to clean energy plans, we offer features like free nighttime electricity, EV charging plans and more. From lowering your carbon footprint to balancing the emissions from your travel, we have everything you need to get on a greener path.
A few reasons to consider signing up for a clean electricity plan with Green Mountain Energy:

We’re experienced.

Proud to be carbon neutral.

Together, we can help the planet.
When you choose renewable electricity with Green Mountain Energy, you can:
- Power you home with a 100% clean electricity plan from renewable sources like wind or solar to reduce your carbon footprint.
- Support a cleaner electricity grid by growing the demand for renewable energy in Texas.
- Enroll in additional services that will help increase your impact, like donating to the Green Mountain Energy Sun Club, offsetting your vehicle’s emissions with Green Mountain Driver and balancing the emissions from other areas of your life with carbon offsets.
- Manage your account online or through the Green Mountain Energy App and enroll in programs like AutoPay and Tree Free Billing.
- Shop several fixed-price plans with special benefits like free renewable energy at night.