Water needs being tapped in Texas, with population growth driving demand for a 16% increase in fresh water by 2060
AUSTIN, TX – Water is essential to all forms of life and is becoming a more urgent topic of conversation as some communities experience extended periods of extreme drought. Therefore, it’s not surprising to see water scarcity and its impact on the environment make up an entire track of presentations taking place at SXSW Eco, October 6 – 8 in Austin, TX.
Green Mountain Energy Company is calling attention to the need for water conservation with an interactive display at SXSW Eco featuring a 500-gallon rain barrel in a central hallway at the conference center. Playing off the global art project created by Candy Chang, the rain barrel is set up as a giant chalk board, encouraging attendees to fill in a blank next to the phrase, “Before it’s dry, I want to”.
“People might be wondering why an electricity company is talking about water,” commented Jennifer Cregar, senior manager of sustainability, Green Mountain Energy Company. “The answer is that water is a big part of the energy story, but it doesn’t get talked about a lot. We wanted a way to bring awareness to issues around water use in a unique, personal way to the environmentally conscious, action-oriented audience of SXSW Eco.”
Water and energy often have a dependent relationship with each other, each requiring the other for consumer and industrial use. This interrelationship is known as the energy-water nexus. According to a 2012 analysis published by researchers at the University of Texas, nearly 13 percent of energy used in the U.S. is consumed in the treatment, distribution, reclamation or usage of water, the equivalent annual energy consumption of roughly 40 million Americans.
The energy-water nexus is a natural place for Green Mountain to support consumers choosing a more sustainable life, as it has done for more than 17 years through dedication to renewable energy. Electricity made from photovoltaic solar and wind energy uses virtually no water.
Here are a few ways Green Mountain is helping consumers understand and improve their water footprint:
With the increasing effects and indicators of climate change and booming populations in water-strapped areas, these issues aren’t going away anytime soon. Texas, for example, is experiencing both. As of September 2014, according to the current U. S. Drought Monitor more than 50 percent of Texas was in some form of drought. According to the Population and Water Demand Projections produced by the Texas Water Development Board, by 2060 Texas’ population will have soared to about 46 million, driving a 16% increase in demand for fresh water.
Find photos of the rain barrel and be part of the conversation by following @greenmtnenergy on Twitter.
Green Mountain Energy Company
Green Mountain is the nation’s longest serving renewable energy retailer and believes in using wind, sun and water for good. The company was founded in 1997 with the mission to “change the way power is made.” Green Mountain offers consumers and businesses the choice of cleaner electricity products from renewable sources, as well as a variety of carbon offset products and sustainable solutions for businesses. One of Green Mountain’s largest customers is the “world’s most famous office building,” the Empire State Building in New York City. Green Mountain customers have collectively helped avoid more than 30.6 billion pounds of carbon dioxide emissions. Visit us online at www.GreenMountainEnergy.com.
Follow us at facebook.com/greenmountainenergycompany or twitter @greenmtnenergy
About SXSW Eco
Now in its fourth year, SXSW Eco attracts a global community to explore, engage and co-create solutions for a sustainable world. A uniquely inclusive platform for professionals, SXSW Eco examines the critical challenges of our times through a kaleidoscopic lens of design innovation, policy tipping points, technological breakthroughs, conservation practice, entrepreneurial spirit and a culture of creativity to transform inspiration into action.
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