Power of Consumer Choice

The benefits of electricity deregulation.

In states that have deregulated electricity markets, homes and businesses have the power to choose their electricity provider. Rather than a “one size (poorly) fits all” market – where you can go with only one utility company, one electricity source and one price – electricity deregulation lets you choose how your electricity fits in with your lifestyle. Ultimately, it’s in your hands.

This power of consumer choice in a deregulated electricity market can help energy customers benefit in many ways. Some people choose to shop around for electricity based only on price. Others decide to go with a brand name they recognize. Still others make choices that best fit in with the way they currently use electricity.

As for us, we believe that electricity production shouldn’t harm the planet or its ecosystems by contributing to the effects of climate change. We want consumers to choose electricity that’s made from 100% renewable sources like wind, solar, hydropower, biomass and geothermal energy. More importantly, we believe that others feel the same way, too, and want the power to choose clean energy for their homes and businesses. That’s how deregulated electricity markets can help us make a difference. When we realize the power that comes with consumer choice, we can take meaningful action to change the way electricity is made.

That’s why Green Mountain Energy exists today. Since getting started in 1997, it’s been our mission to bring clean, renewable energy to more people through the power of consumer choice. We’re here to help people see the easy steps they can take toward a greener lifestyle and make an impact.

Ready to choose a cleaner footprint?
Shop our clean electricity plans today.

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Support clean energy everywhere.

The great thing about choosing one of our 100% clean electricity plans is that the electricity makes it to your home the same way it always has. There’s no special equipment to install or rewiring that you need.

The difference is how that electricity is generated. Chances are that the electricity you’re using now is made from fossil fuels and contributes to climate change. When you switch to one of our plans, you’re choosing to use electricity that’s 100% clean.

Here’s how it works:

  1. Sign up for a 100% clean electricity plan.
  2. Use electricity and pay your monthly bill the way you always have.
  3. We purchase renewable electricity certificates (RECs) on your behalf that are equal to the amount of electricity you use to power your home. These RECs represent electricity coming from 100% clean, renewable sources like wind and solar power.

When you purchase clean electricity through us, you’re supporting renewable energy projects that will help reduce the planet’s reliance on fossil fuels and promote pollution-free energy.

See what supporting clean energy looks like. >

More people choosing clean energy makes for a greener tomorrow.

“I’m voting with my wallet.” It’s a phrase so old that it’s basically a cliché at this point. But it’s a cliché for a reason: it’s true.

As more homes and businesses make the decision to choose clean energy over polluting fossil fuels, more resources will be put into generating electricity from clean, renewable sources. And the greater the share of clean energy that’s on the grid, the less there will be from fossil fuels. And the less electricity that’s coming from fossil fuels, the more we’ll mitigate the effects of climate change.

To put it simply, the more consumers like you who make the cleaner choice for renewable electricity, the greener our planet will be.

Put your power of consumer choice to good use for
the planet. Choose a pollution-free plan today.

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