Power of Consumer Choice

Benefits of Electric Choice and Deregulation

Some states have opened their electricity markets to competition from private suppliers, which can lead to more support for renewable energy, higher customer satisfaction and lower prices. One 2011 study found that Texas customers paid up to one-third less in 2010 compared to 2001 before competition and energy deregulation.1 J.D. Power & Associates found that Texas customers in competitive markets are increasingly more satisfied than those who don’t have a choice.2


When you sign up for Green Mountain Energy® electricity, you are choosing how the electricity you buy is generated, not how it is delivered. The reliability of your electricity service will not change.

There’s no rewiring or special equipment required for your home. The local utility company still owns and maintains the poles and wires that deliver electricity to your home, restores service outages and handles meter issues.

Why Choose Clean Electricity?

From the time Green Mountain was founded in 1997, we have believed that if customers could choose their electricity supplier, they might also care about how their electricity is generated. In fact our mission is to use the power of consumer choice to change the way power is made.

Your purchase of clean Green Mountain Energy electricity, combined with other customers’ purchases, increases the demand for renewable energy from inexhaustible sources like wind and solar.

If more customers like you make the positive choice for clean, renewable electricity, less of our electricity will have to come from limited and polluting fossil fuel resources.

Find out where we sell cleaner electricity and which renewable energy projects our customers support.

1 Source: http://www.ncpa.org/pdfs/st332.pdf
2 Source: http://www.jdpower.com/content/press-release/tvd8ptM/2012-texas-residential-retail-electric-provider-customer-satisfaction-study.htm