Sundance Square Teams up with Green Mountain Energy Company to Promote Sustainability during the Week of the Big Game


Purchases nearly 1.7 million KWh’s of wind power; announces Green Mountain Green Zone


FORT WORTH, Texas – Green Mountain Energy Company and Sundance Square are teaming up to make Sundance Square even greener during big game week. The efforts are part of Sundance Square’s ongoing commitment to promote sustainability and make Fort Worth’s popular downtown entertainment and shopping district as environmentally friendly as possible.


Sundance Square is purchasing additional wind power from Green Mountain for the week leading up to the big game through game day, Sunday, Feb. 6.  Green Mountain will also introduce its first Green Mountain Green Zone – a special area that will feature activities and games tailored to the football theme of the week. The Green Zone will be located at Houston and 4th Streets within Sundance Square’s 35-block entertainment district.


Renewable Energy

Sundance Square is expected to generate additional electricity this week as a result of activities related to big game festivities and ESPN choosing Sundance Square as its production headquarters for the week. Sundance Square will be purchasing nearly 1.7 million kilowatt hours (kWh) of Texas wind energy from Green Mountain for the week of the big game to ensure that all power used this week is clean.


Since January 2008, Sundance Square has purchased over 19 million kWh of renewable energy from Green Mountain for its commercial, residential, entertainment, and retail development that encompasses 35 city blocks.  The cumulative environmental impact of the purchase to date is equivalent to avoiding over 2.6 million pounds of CO2, which is like:

  • 7.4 million houses turning off all their lights for a day
  • Taking 824,000 cars off the road for a day
  • Planting over 38,000 trees



The Green Mountain Green Zone will be set up in Sundance Square through Feb. 5th for the week leading up to the big game to reach and educate people about renewable energy, as well as provide some additional fun for visitors. The 20 x 10 foot booth space will include the following:


  • Eco-activities -- Green football toss and a bicycle-powered CFL light display
  • Free photo ops – Renewable energy-themed photo stockade with face cutouts
  • Super Earth – Green Mountain’s mascot will make appearances throughout the week
  • Prizes and giveaways – Join the fun, win a prize!



 The Green Mountain Green Zone is located at the Chisholm Trail Parking Lot on Houston and 4th Streets. Green Mountain will staff the Green Zone with sales agents Thursday, Feb. 3 from 11 a.m. – 3 p.m., Friday, Feb. 4 from 12 p.m. – 6 p.m. and Saturday, Feb. 5 from 10 a.m. – 6 p.m. (weather permitting).  To see a location map, visit


“We’re excited to give football fans the opportunity to ‘green up’ their visit to the Big Game this week,” said Paul Markovich, president of Residential Services, Green Mountain Energy Company. “Visitors to the Green Zone can learn more about the benefits of choosing renewable energy and have some fun in the process.”


In 2010, Sundance Square was recognized nationally for its commitment to advancing renewable energy, when it received a National Green Power Leadership Award from the Center for Resource Solutions. Sundance Square received the Best Promotional Campaign by a Green Power Purchaser award, which honors an organization that has purchased or generated green power and promoted its use in a compelling way.


Sundance Square's green power campaign includes marketing efforts with Green Mountain, including co-branded advertising, event sponsorship, on-site signage, electric cars, event green power sales, and the use of renewable energy certificates to offset holiday tree lighting.


About Green Mountain Energy Company

Green Mountain, the nation’s leading competitive retail provider of cleaner energy and carbon offset solutions, was founded in 1997 “to change the way power is made.” The company is the longest serving green power marketer in the United States. Green Mountain offers consumers and businesses the choice of cleaner electricity products from renewable sources, such as wind, as well as a variety of carbon offset products. Green Mountain customers have collectively helped avoid over 11.3 billion pounds of CO2 emissions. As a wholly owned subsidiary of NRG Energy (NYSE:NRG), Green Mountain is backed by one of the nation’s largest renewable power producers.  For more information, visit


About Sundance Square

Located in the heart of downtown Fort Worth, historic Sundance Square is a 35-block commercial, residential, entertainment and retail district where people work, live, shop and dine. Sundance Square’s beautiful landscaping, red-brick streets and turn-of-the-century buildings make it a pedestrian’s delight. Named after the famed Sundance Kid, who used the Fort Worth area as a hideout, Sundance Square has been hailed as a monumental achievement in urban redevelopment.


Sundance Square is comprised of restaurants, three live theatres, an AMC movie theatre, Bass Performance Hall, two museums, three art galleries, numerous retail shops and boutiques, as well as two upscale residential complexes, and some of Fort Worth's prime office space. More information about Sundance Square can be found at