Mark Parsons

Mark Parsons

General Manager, Green Mountain Energy

As the leader of Green Mountain Energy, Mark is passionate about leveraging the power of consumer choice to change the way power is made. Ensuring customers have access to compelling green power solutions at home, at work and on the go is the driving force of Mark’s role. He is responsible for the performance and direction of Green Mountain and oversees a wide range of functions such as brand and go-to-market strategy, customer experience, marketing execution, pricing and margin management, financial reporting, offer and product innovation, market share, customer count, and campaign design.

Over Mark’s 15 years within the deregulated energy industry across many retail brands, he has been instrumentally involved in transitioning a regulated electric utility into the largest retail energy provider in Texas. He has also helped launch new retailers into positions of power in the industry. He’s held many roles in IT, project management, operations and general management throughout the years. Additionally, Mark has served in roles focused on strategy development, mergers/acquisitions, and process and systems integration.

Mark has served on the board of Big Brothers Big Sisters of America and as a board member for his Municipal Utility District. He likes outdoor activities like snow skiing, golf, and running and tackles his own home improvement projects. Mark loves being the only guy in the house with a wife and three teenage daughters. He earned his bachelor’s degree in economics from the University of Texas and his master’s degree in business administration from Baylor University.