BlueAvocadoBlueAvocado™ offers busy women a mixable family of lifestyle products that are light on environmental waste and heavy on sass, style and inspiration. BlueAvocado offers products that replace “disposable items” with durable products made from recycled materials.

Launched in November 2008, BlueAvocado™ hopes to inspire millions to embrace their high-quality products and services, helping reduce consumers’ use of natural resources and their carbon footprint. BlueAvocado focuses on replacing hundreds of thousands of “disposable items” with durable products made from recycled waste, including reusable shopping kits to lunch kits to washable food baggies. BlueAvocado products are distributed via its website (blueavocado.com) and through major retailers including Whole Foods Market, The Container Store, Bloomingdales, Meijer Grocery and several other leading retail outlets nationwide.

Our Challenge

BlueAvocado was founded with a vision to inspire millions of consumers to reduce their carbon footprint, so it was paramount that the company understand its own energy and carbon footprint and find tools to share this story with its customers. Green Mountain Energy’s challenge was to provide BlueAvocado’s start-up venture an easy, cost effective way to assess its energy supply chain, offset its carbon use, communicate the carbon impact by product, and inspire customers to understand their carbon footprint.

Our Solution

Green Mountain worked with BlueAvocado to create a CO2 emissions footprint for the production and factory shipment of its bags:

  • We calculated the emissions impact of electricity usage in the factories, as well as the emissions associated with shipping the bags from China to the United States.
  • The per product footprint of each BlueAvocado bag was estimated using standard industry sources, such as WRI GHG Protocols and EPA Climate Leaders guidelines.
  • Green Mountain purchased high-quality renewable energy certificates and carbon offsets on the company’s behalf to help neutralize the CO2 emissions associated with producing and shipping all BlueAvocado bags. That purchase enabled BlueAvocado to balance out over 176,000 pounds of CO2 emissions annually, which is like:
    • Not driving 196,000 miles
    • Planting 265 trees
    • Recycling 70,000 lbs of newspaper

In addition to providing offsets, Green Mountain also worked with BlueAvocado to create a special carbon footprint label inside its bags to help educate customers about the environmental impact of their purchase. Green Mountain’s work allowed BlueAvocado to meet international Global Reporting Index (GRI) sustainability standards as featured in the company’s annual sustainability report. For 2009, the company was able to report on the following metrics with the help of Green Mountain:

  • EN26 (core) Initiatives to mitigate environmental impacts of products and services, and extent of impact mitigation
  • EN7 (add) Initiatives to reduce indirect energy consumption and reductions achieved

Green Mountain was proud to help this innovative company accomplish its mission to “do good and get it done”!