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Green Mountain Energy Company Launches First Marketing Campaign in Waco
Green Mountain Energy Company Launches First Marketing Campaign in Waco
Steps up Sales Efforts to Educate Central Texas Residents about Cleaner Electricity
AUSTIN, Texas — April 17, 2008 — Austin, Texas-based Green Mountain Energy Company is broadening its sales and marketing efforts to reach and educate Waco-area residents about pollution-free electricity. Green Mountain, Texas’ only retail electric provider dedicated to cleaner energy is launching its first multi-media campaign this month. Additionally, the company recently expanded its sales efforts in the Waco-metropolitan area.
Advertising Campaign
Green Mountain is launching its first multi-media advertising campaign to target Waco-area residents. The initiative, which began in early April and will continue through June 2008, is an introduction to Green Mountain and educates consumers about the benefits of clean energy. The campaign consists of local TV, radio, billboards and print advertising. The television and radio commercials began running on local stations the week of April 7th; the print ads will start appearing in local Waco newspapers and magazines the week of April 14th.
Sales Efforts
Green Mountain recently increased its sales efforts in the Waco market. The company’s direct sales efforts include door-to-door canvassing, tabling at local retailers such as HEB Grocery Stores in Waco and Hewitt, Bicycles Outback and Bear Mountain locations, and participating at local fairs and festivals throughout the Waco area (see list of upcoming events at end of document).
Green Mountain was the first retail electric provider in Texas to offer renewable energy when electricity competition began in 2001. The company has been serving Texas residential and business customers for seven years with electricity products that are significantly cleaner than typical system power in Texas. Initially the company’s marketing and sales efforts were concentrated mostly in the Dallas and Houston metropolitan areas.
“Green Mountain Energy Company expanded its sales and marketing efforts to the Waco area after experience and research showed us that residents here are concerned about the environment and want to help make a difference,” said Paul Markovich, senior vice president of Residential Sales, Green Mountain Energy Company. “We also know that continuing to spread the word about the benefits of cleaner electricity is critical since most people don’t know that electricity production is the leading cause of industrial air pollution in the U.S.”
The majority of electricity generated in the United States is made by burning pollution-causing fossil fuels like coal and oil. And the average home, because of its electricity use, causes more carbon dioxide (C02) emissions than the average car.
“Switching to Pollution Freesm electricity from Green Mountain is one of the easiest and most significant ways for Waco residents to reduce a household’s share of C02 emissions,” added Markovich.
Products
Green Mountain offers the following clean electricity products at competitive rates to Waco residential customers:
Sign Up
There are three easy ways for customers to sign up for pollution-free electricity from Green Mountain:
Green Mountain’s Upcoming Events
Green Mountain will have booths and sales representatives at the following local events in April.
About Green Mountain Energy Company
Green Mountain, the nation’s leading provider of cleaner energy and carbon offset solutions, began in 1997 with a simple idea: “to change the way power is made.” The company offers consumers and businesses the choice of cleaner electricity products using renewable sources such as wind, water and solar that help reduce the amount of carbon dioxide (CO2) emitted into the air. Green Mountain customers have collectively helped avoid over 3.3 million tons of CO2 emissions .
1 The per kilowatt-hour energy charge is a fixed rate that will not change for the initial term of the agreement, except as a result of changes in laws or regulatory or Electric Reliability Council of Texas charges or fees.
AUSTIN, Texas — April 17, 2008 — Austin, Texas-based Green Mountain Energy Company is broadening its sales and marketing efforts to reach and educate Waco-area residents about pollution-free electricity. Green Mountain, Texas’ only retail electric provider dedicated to cleaner energy is launching its first multi-media campaign this month. Additionally, the company recently expanded its sales efforts in the Waco-metropolitan area.
Advertising Campaign
Green Mountain is launching its first multi-media advertising campaign to target Waco-area residents. The initiative, which began in early April and will continue through June 2008, is an introduction to Green Mountain and educates consumers about the benefits of clean energy. The campaign consists of local TV, radio, billboards and print advertising. The television and radio commercials began running on local stations the week of April 7th; the print ads will start appearing in local Waco newspapers and magazines the week of April 14th.
Sales Efforts
Green Mountain recently increased its sales efforts in the Waco market. The company’s direct sales efforts include door-to-door canvassing, tabling at local retailers such as HEB Grocery Stores in Waco and Hewitt, Bicycles Outback and Bear Mountain locations, and participating at local fairs and festivals throughout the Waco area (see list of upcoming events at end of document).
Green Mountain was the first retail electric provider in Texas to offer renewable energy when electricity competition began in 2001. The company has been serving Texas residential and business customers for seven years with electricity products that are significantly cleaner than typical system power in Texas. Initially the company’s marketing and sales efforts were concentrated mostly in the Dallas and Houston metropolitan areas.
“Green Mountain Energy Company expanded its sales and marketing efforts to the Waco area after experience and research showed us that residents here are concerned about the environment and want to help make a difference,” said Paul Markovich, senior vice president of Residential Sales, Green Mountain Energy Company. “We also know that continuing to spread the word about the benefits of cleaner electricity is critical since most people don’t know that electricity production is the leading cause of industrial air pollution in the U.S.”
The majority of electricity generated in the United States is made by burning pollution-causing fossil fuels like coal and oil. And the average home, because of its electricity use, causes more carbon dioxide (C02) emissions than the average car.
“Switching to Pollution Freesm electricity from Green Mountain is one of the easiest and most significant ways for Waco residents to reduce a household’s share of C02 emissions,” added Markovich.
Products
Green Mountain offers the following clean electricity products at competitive rates to Waco residential customers:
- Pollution Freesm — The Pollution Free product is clean electricity generated from wind and water. A customer on this product, with an average monthly usage of 1,000 kilowatt-hours (kWh) over one year, could help avoid about 1,700 pounds of CO2 emissions, equivalent to over 2,000 miles not driven in a year.
- Pollution Freesm Reliable Rate — With Pollution Free - Reliable Rate, customers can lock in their rate for 12 months1.
Sign Up
There are three easy ways for customers to sign up for pollution-free electricity from Green Mountain:
- By Phone — by calling 1-866-GREEN TX (1-866-473-3689)
- On the Web — Green Mountain’s Web site, www.greenmountain.com
- In person — Green Mountain has sales representatives throughout the Waco-area available at local festivals, fairs and entertainment events, as well as at retail stores to offer easy enrollment and answer questions about clean electricity.
Green Mountain’s Upcoming Events
Green Mountain will have booths and sales representatives at the following local events in April.
- April 19th-20th, 2008 — Beasts’ N Blooms and Earth Day Too! Festival at the Cameron Park Zoo in Waco
- Saturday, 9 a.m. — 5 pm; Sunday, 11 a.m. – 5 p.m.
- April 22nd, 2008 — Earth Day at Baylor University
About Green Mountain Energy Company
Green Mountain, the nation’s leading provider of cleaner energy and carbon offset solutions, began in 1997 with a simple idea: “to change the way power is made.” The company offers consumers and businesses the choice of cleaner electricity products using renewable sources such as wind, water and solar that help reduce the amount of carbon dioxide (CO2) emitted into the air. Green Mountain customers have collectively helped avoid over 3.3 million tons of CO2 emissions .
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1 The per kilowatt-hour energy charge is a fixed rate that will not change for the initial term of the agreement, except as a result of changes in laws or regulatory or Electric Reliability Council of Texas charges or fees.
