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Green Mountain Energy Company Launches Marketing Campaign in Rio Grande Valley
Green Mountain Energy Company Launches Marketing Campaign in Rio Grande Valley
Steps up Sales Efforts to Educate Valley Residents about Cleaner Electricity
AUSTIN, Texas — March 31, 2008 — Texas-based Green Mountain Energy Company is broadening its sales and marketing efforts to reach and educate Rio Grande Valley residents about pollution-free electricity. Green Mountain, Texas’ only retail electric provider dedicated to cleaner energy, is launching a new multimedia bilingual campaign in early April. Additionally, the company recently expanded its sales efforts in the Valley.
Advertising Campaign
Green Mountain is launching a multi-media, bilingual advertising campaign to target Valley residents. The initiative, which begins on April 7, is an introduction to Green Mountain and educates consumers about the benefits of clean energy. It will consist of TV, radio, billboards and print advertising. The TV and radio ads will include both English and Spanish versions and will air throughout the Valley in areas including McAllen, Harlingen, Pharr, Donna, Weslaco, Edinburg and San Benito.
Sales Efforts
Green Mountain had a “soft” sales launch in the Rio Grande Valley market in 2007. Since then the company has hired local sales representatives and increased its sales presence in South Texas. The company’s direct sales efforts include door-to-door canvassing, tabling at local retailers such as HEB Grocery Stores and participating at local fairs, festivals and entertainment events throughout the Valley. Additionally, to better reach the Valley’s Spanish speaking residents, Green Mountain has implemented a dedicated-toll free number that will be staffed by bilingual sales representatives — 1-888-9-VIENTO (1-88-984-3686). The company is also developing a Spanish version of their website.
Green Mountain was the first retail electric provider in Texas to offer renewable energy when electricity competition began in 2001. The company has been serving Texas residential and business customers for seven years with electricity products that are significantly cleaner than typical system power in Texas. Initially the company’s marketing and sales efforts were concentrated mostly in the Dallas and Houston metropolitan areas.
“Green Mountain Energy Company expanded its sales and marketing efforts to the Rio Grande Valley after experience and research showed us that residents here are concerned about the environment and want to help make a difference,” said Paul Markovich, senior vice president of Residential Sales, Green Mountain Energy Company. “We also know that continuing to spread the word about the benefits of cleaner electricity is critical since most people don’t know that electricity production is the leading cause of industrial air pollution in the U.S.”
The majority of electricity generated in the United States is made by burning pollution-causing fossil fuels like coal and oil. And the average home, because of its electricity use, causes more carbon dioxide (CO2) emissions than the average car.
“Switching to Pollution FreeSM electricity from Green Mountain is one of the easiest and most significant ways for Valley residents to reduce their household’s share of CO2 emissions,” added Markovich.
Products
Green Mountain offers the following clean electricity products at competitive rates to Valley residential customers:
Sign Up
There are three easy ways for customers to sign up for pollution-free electricity from Green Mountain:
About Green Mountain Energy Company
Green Mountain, the nation’s leading provider of cleaner energy and carbon offset solutions, began in 1997 with a simple idea: “to change the way power is made.” The company offers consumers and businesses the choice of cleaner electricity products using renewable sources such as wind, water and solar that help reduce the amount of carbon dioxide (CO2) emitted into the air. Green Mountain customers have collectively helped avoid over 3.3 million tons of CO2 emissions.
1 The per kilowatt-hour energy charge is a fixed rate that will not change for the initial term of the agreement, except as a result of changes in laws or regulatory or Electric Reliability Council of Texas charges or fees.
AUSTIN, Texas — March 31, 2008 — Texas-based Green Mountain Energy Company is broadening its sales and marketing efforts to reach and educate Rio Grande Valley residents about pollution-free electricity. Green Mountain, Texas’ only retail electric provider dedicated to cleaner energy, is launching a new multimedia bilingual campaign in early April. Additionally, the company recently expanded its sales efforts in the Valley.
Advertising Campaign
Green Mountain is launching a multi-media, bilingual advertising campaign to target Valley residents. The initiative, which begins on April 7, is an introduction to Green Mountain and educates consumers about the benefits of clean energy. It will consist of TV, radio, billboards and print advertising. The TV and radio ads will include both English and Spanish versions and will air throughout the Valley in areas including McAllen, Harlingen, Pharr, Donna, Weslaco, Edinburg and San Benito.
Sales Efforts
Green Mountain had a “soft” sales launch in the Rio Grande Valley market in 2007. Since then the company has hired local sales representatives and increased its sales presence in South Texas. The company’s direct sales efforts include door-to-door canvassing, tabling at local retailers such as HEB Grocery Stores and participating at local fairs, festivals and entertainment events throughout the Valley. Additionally, to better reach the Valley’s Spanish speaking residents, Green Mountain has implemented a dedicated-toll free number that will be staffed by bilingual sales representatives — 1-888-9-VIENTO (1-88-984-3686). The company is also developing a Spanish version of their website.
Green Mountain was the first retail electric provider in Texas to offer renewable energy when electricity competition began in 2001. The company has been serving Texas residential and business customers for seven years with electricity products that are significantly cleaner than typical system power in Texas. Initially the company’s marketing and sales efforts were concentrated mostly in the Dallas and Houston metropolitan areas.
“Green Mountain Energy Company expanded its sales and marketing efforts to the Rio Grande Valley after experience and research showed us that residents here are concerned about the environment and want to help make a difference,” said Paul Markovich, senior vice president of Residential Sales, Green Mountain Energy Company. “We also know that continuing to spread the word about the benefits of cleaner electricity is critical since most people don’t know that electricity production is the leading cause of industrial air pollution in the U.S.”
The majority of electricity generated in the United States is made by burning pollution-causing fossil fuels like coal and oil. And the average home, because of its electricity use, causes more carbon dioxide (CO2) emissions than the average car.
“Switching to Pollution FreeSM electricity from Green Mountain is one of the easiest and most significant ways for Valley residents to reduce their household’s share of CO2 emissions,” added Markovich.
Products
Green Mountain offers the following clean electricity products at competitive rates to Valley residential customers:
- Pollution FreeSM — The Pollution Free product is clean electricity generated from wind and water. A customer on this product, with an average monthly usage of 1,000 kilowatt-hours (kWh) over one year, could help avoid about 1,700 pounds of CO2 emissions, equivalent to over 2,000 miles not driven in a year.
- Pollution FreeSM Reliable Rate — With Pollution Free - Reliable Rate, customers can lock in their rate for 12 months1.
Sign Up
There are three easy ways for customers to sign up for pollution-free electricity from Green Mountain:
- By Phone — English, 1-866-GREEN TX (1-866-473-3689); Spanish, 1-888-9-VIENTO (1-888-984-3686).
- On the Web — Green Mountain’s Web site
- In person — Green Mountain has sales representatives throughout the Valley available at local festivals, fairs and entertainment events, as well as in front of retail stores to offer easy enrollment and answer questions about clean electricity.
About Green Mountain Energy Company
Green Mountain, the nation’s leading provider of cleaner energy and carbon offset solutions, began in 1997 with a simple idea: “to change the way power is made.” The company offers consumers and businesses the choice of cleaner electricity products using renewable sources such as wind, water and solar that help reduce the amount of carbon dioxide (CO2) emitted into the air. Green Mountain customers have collectively helped avoid over 3.3 million tons of CO2 emissions.
1 The per kilowatt-hour energy charge is a fixed rate that will not change for the initial term of the agreement, except as a result of changes in laws or regulatory or Electric Reliability Council of Texas charges or fees.
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